Programmatic ads are a new and fast-growing trend in digital marketing. They allow marketers to automate the buying of media space across multiple platforms and publishers. Using real-time bidding, these advertisements can be delivered to specific audiences and demographics. These ads are also able to track performance and optimize a campaign in real-time. This allows marketers to make changes quickly and efficiently, resulting in improved ROI.

In the UAE, ad spend on programmatic is growing rapidly and set to reach nearly $2 billion by 2021. The majority of this growth is due to mobile advertising. According to a report by ZenithOptimedia, over 90% of online users in the UAE have a mobile device. This high level of mobile saturation means that companies can reach their target audience more easily on these devices.

Unlike traditional advertising, programmatic ads in dubai are highly targeted and can be placed on social media, website banners, video campaigns, and TV adverts. This form of advertising allows companies to target a specific audience based on a number of factors, including their gender, age, location, and interests. This makes it easier for advertisers to create engaging content that is more likely to convert potential customers into paying clients.

In simple terms, programmatic advertising uses software and big data to super target consumers. For example, if Sarah buys a flight to Sri Lanka on her laptop, this information can be tracked through cookies (also known as pixels) and used to target her for travel-related ads. This is just one example of how programmatic advertising can be used to drive more sales.

The main benefit of this type of advertising is that it’s a more efficient way to purchase media space. Instead of having to manually negotiate with human sellers and buyers, the entire process is automated through a DSP, an ad exchange, and an SSP. This is done in a real-time auction where the highest bid wins and the ad is served on the publisher’s website.

Scarlet Media is an expert in programmatic advertising in Dubai and can provide a full range of services to help you get the most out of this powerful tool for your business. Our team of experts is here to help you find the best ad platform for your needs and budget, as well as to provide expert advice on how to use it effectively.

In addition to ad placement, our team can manage your social media accounts and ensure that all of your messages are aligned with your business strategy. We can also handle other aspects of your marketing, such as web design and development, SEO, and SEM. Contact us today to see how we can take your business to the next level..