YouTube is one of the most popular entertainment platforms in today’s attention economy. The platform provides viewers with a unique opportunity to connect with content creators. In fact, it is possible for a creator to become a YouTube superstar, which in turn leads to monetization opportunities. To reach this milestone, it is imperative that a creator optimizes several key areas of their YouTube strategy.

A good way to captivate viewers’ attention is to start your videos with a PAS framework. This copywriting formula is typically used to sell products or services, but it can also be effective in getting viewers to click that subscribe button. For example, if your video is about growing vegetables, you can start the video by mentioning a common problem that gardeners face. Then you can highlight how your video will solve this issue.

Additionally, you should cross-promote your YouTube videos by using other social media channels. This will give viewers more opportunities to discover your videos and increase the chances of them becoming your subscribers. Also, you should encourage viewers to watch more of your videos by adding a call-to-action at the end of each video asking them to subscribe. Finally, you should make your videos as engaging as possible by using the right techniques and creating high-quality content. This will ensure that your viewers are kept interested throughout the duration of your video, which increases viewer retention. The higher your audience retention, the more likely it is that they will become your subscribers. Building a YouTube community