The Basics: How to Create a YouTube Account and Customize to Drive Traffic

YouTube is an amusing and entertaining option to cable and an excellent way to promote your product, website or blog. You can view music videos, find old movies, see videos posted by friends, promote your product and absorb learning tutorials. YouTube was created by three former PayPal employees Steve Chen, Chad Hurley and Jawed Karim in 2005. In November of 2006, YouTube was purchased by Google for $1.65 billion.

You don’t need a free YouTube account to view videos, but if you want to like, comment, rate, save or subscribe to favorite channels, you will need an account. Also, if you have a blog or a website, you will without doubt want an account so that you can create short videos to promote your website or blog. And, if you have a camera attached to your computer, you can actually record short videos right on YouTube, which is so simple it is insane.

If you want to use YouTube to promote your blog, YouTube is one of the quickest was to get people to your site because it gets so much traffic. As a matter of fact every video I have created has at least 3 or 4 viewings in just a few days. People wanting to create a YouTube account is a niche market so the viewings are not high, but the traffic is imperative.

When creating your YouTube account, it is very important that if you are promoting a website, that you include the address as often as possible. I also add the URL where requested, to my profile photo and to each of my videos so that when the search engine spiders are out on the crawl, they can see the URL as often as possible to boost my website’s ranking.

YouTube is a very popular site so having your website sited will help to improve the ranking and make it higher on Google’s list of websites when someone is searching for the information you are producing on videos. YouTube is free to view videos, but you will need an account to promote your site, add videos to promote your product, comment on other people’s videos and subscribe to channels you enjoy the most. The link below will show you how to create an account if you don’t already have one. So take the time and join the YouTube community!

Quick note: I just have to tell this quick story. I tell this story because if you are a serious marketing professional you know not to do what this man did. The owner of Universal Tube and Rollform Equipment named his website When YouTube launched utube kept being overloaded so the owner changed the website address to utubeonline. My immediate reaction was “What?” Really?

What in the world was that man thinking? Here he gets free traffic which will improve his rankings and keep his site up at the top. Free advertising! He should have upped his server capacity, switched to different content on that site to generate money and renamed his primary business website. So I did some research and he did exactly that! Today utube is still owned by Universal Tube and is a celebrity website that people can sign up for and the top banner is Universal Tube, which is the only advertising until you sign up and you get that awful succession of offers to sign up for (yes I tested it, all to my junk email account of course). Today the site is globally ranked on is 46,730 with a Google rank of 4/10. increase youtube comment likes