Back when all business was done over the phone or face to face a digital marketing agency was not essential to success, but those days are gone.

Now the first thing clients go to for a service is not their contacts book or the Yellow Pages, but instead look to the internet and search engines for the best deal.

Businesses that don’t get noticed online get left behind, but with the help of the specialist knowledge provided by a digital marketing agency they can ensure their product stands out from the crowd.

Digital agencies provide advice on Search Engine Optimisation (SEO) services, targeted email marketing, social media optimisation and blog marketing to help businesses thrive in an ever-crowded marketplace.

It is no longer good enough to design your website without considering how to draw search engines to it. Clients rely on results brought to them in seconds, and these are determined by how relevant the engine thinks they are. A digital marketing agency works with companies to increase the traffic to their site through on-page and off-page optimisation and keyword use.

In addition to this, targeted email marketing means business’ no longer have to spam potential clients with unwanted messages. By ‘tagging’ leads visiting your site you can tailor newsletters and other advertising towards their needs. Digital marketing agencies provide the mechanisms to help engage customers better.

Perhaps the most remarkable change in internet marketing in recent years has been the rise of social media. Sites including Twitter, Facebook, LinkedIn and YouTube are the ideal platform to promote your business for free to millions of customers, but not everyone knows how to optimise these services. A digital marketing agency can develop and drive a successful campaign to help businesses interact with potential clients across a range of platforms.

Social media optimisation can help sell products and services, but when combined with a successful blog marketing strategy your business will grow in no time. Anyone can put their opinion online in a blog, but through offering something of value to internet users they will come back time and again.